Product Marketing
North America
Full Time
Marketing
Traefik Labs is a VC-backed company that develops simple and future-proof cloud-native networking solutions for modern IT environments. The company’s popular open-source projects include Traefik, the cloud-native application proxy with more than 2.5 billion downloads and used by the world’s largest web companies. Traefik Labs’ mission is to simplify cloud-native adoption for all enterprises.
We value openness and trust. We believe that simpler is better, that Open Source is superior, and that community drives innovation!
Having largely proven product-market fit, Traefik Labs is building the Marketing and Sales team that will drive it to the next level, with solid business ambitions in Europe and the USA. If you love the energy of fast-growing tech startups and feel at home in the data center infrastructures space, Traefik Labs may be your next challenge!
The position
As a Product Marketer, you will be responsible for the narrative of Traefik Labs’ open source and commercial products by creating clear and compelling positioning and messaging, and educating and evangelizing the market. You'll work closely with marketing, product, and sales teams to launch new products to market, create sales tools and marketing material to position our products, business benefits, and competitive differentiation.
Responsibilities
- Develop Traefik Labs product positioning, value proposition, and messaging that differentiates our products from other competitive products in the market
- Coordinate product launches by working cross-functionally across the company
- Gather competitive intelligence about other commercial and open-source products and drive competitive analysis and positioning
- Synthesize customer feedback to discover emergent needs and trends that lead to innovative solutions.
- Participate in the go-to-market (GTM) engagements like roadshows, workshops, webinars, solutions demos, and industry and partner events
- Create key product collateral assets that help explain our products, solutions, and services offerings (technical presentations, white papers, case studies, presentations, blogs, videos)
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
- Support the development of marketing communications across different channels
- Work closely with industry analysts to participate in and influence their reporting on the industry and their view of Traefik Labs
- Produce compelling external-facing content, including thought leadership content, customer stories, webinars, datasheets, solution guides
- Work with ecosystem partners to create joint value proposition documents and partner collaterals
- Connecting with customers and users of our solutions to define customer testimonials and case studies
What you’ll bring
- Successful experience with technical software products, either as a product marketer, content marketer, or business developer
- You’re innately passionate about open source technologies and their communities
- Good understanding of data center infrastructure and related businesses
- Excellent people and project management skills to interact and organize teamwork across functional teams and third parties.
- Excellent written communication and presentation skills
- Capability and experience in engaging with prospects, clients, media, influencers, and partners at all levels, including DevOps and C-levels
This position calls for the following qualities
- A very strong team spirit: we believe that the quality of our team is the number one asset of the Company
- Extreme focus on meeting goals: we are fast-growing, but this is just the beginning; we are an industry leader that strives for perfect execution
- A creative mind who loves to share: while accomplishing goals requires focus, we do not work in silos; innovating and sharing matter to us
- Anything from serious interest to a definite passion for Open Source
- Whatever your native language is, you have solid skills in English
The Location
This position is based in the US.